Use of Data Warehouse in Organisations

Many organisations are creating data warehouse to support business decision-making activities for the following reasons.

1. To increasing customer focus, which includes the analysis of customer buying patterns
2. To repositon products and managing product portfolios by comparing the performance of sales by quarter, by year and by geographic regions in order to fine tune producion strategies.
3. To analysis operations and looking for sources of profit
4. To managing the customer relationship, making environmental corrections and managing the cost of corporate assets.
5. Data warehousing is also very useful from the point of view of hetergeneous database integration.

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